blending ART & WINE
THE ORIGINS OF THE COLLECTION
In 1978, Baron Marcel Bich, a visionary industrialist and founder of the company BIC, purchased Château de Ferrand.
Since the BIC® Cristal® pen was launched in 1950, many artists have made free use of this tool to create drawings, sculptures and installations. In 1998, some of these works were presented to the public in an exhibition on Marcel Bich, organised by the Autonomous Region of the Aosta Valley.
To support this exhibition, Bruno Bich, the then director of BIC, had the idea of creating a collection of contemporary art for the company, with all the works freely created with or inspired by the brand’s products. The BIC Collection of Contemporary Art currently features nearly 200 works from international artists, both well-established and emerging.
As this corporate collection was being built up, the founder’s family, under the impulse of Charlotte Bich-Goury du Roslan, has been working to acquire major, historic works, also created with BIC® products.
These works rounded out and enriched the first public exhibition of the BIC Collection of Contemporary Art, presented at CENTQUATRE-Paris in spring 2018.
ART WORKS AT ferrand
Currently, these works owned by the family are exhibited in certain rooms at Château de Ferrand, and the walls of the tasting room feature a mural created with a BIC® ballpoint pen by artist Alexandre Doucin depicting the surrounding landscapes. The BIC® ballpoint pen is iconic for many artists, and an integral part of our culture.
Château de Ferrand invites you to discover this unique collection by taking a trip to the heart of this historical family estate.