A bold new label for the first certified-organic vintage
To be revealed on the day of the 2024 release, Château de Ferrand Grand Cru Classé showcases a bold new label for its 2024 vintage. The new label expresses a singular visual identity, one that faithfully communicates the estate’s history, values, and vision. An invitation to discover Château de Ferrand, a place where wine, art collection and the famous French art de vivre meet.
50 years ago, Baron Marcel Bich – founder of the eponymous company – acquired Château de Ferrand, a Saint-Emilion Grand Cru Classé. Today, the Bich family opens a new chapter with the unveiling of an artfully designed label for the 2024 vintage.
Hand-illustrated using a BIC® ballpoint pen, this new label is a unique way to honor the past while writing the future. It also echoes the family art collection presented at the heart of Château de Ferrand Saint-Emilion Grand Cru Classé.
The choice of a hand-drawn picture evokes the authenticity behind the label, embodying the artisanal philosophy at the heart of every bottle produced at Château de Ferrand. Composed of numerous BIC® ballpoint pen strokes, the illustration is a reminder that every step of production, from vine to bottle, is carried out with careand precision.
On the label, nature is a recurring theme, harmoniously framing the property on all sides. This ubiquity reflects the balance between the property and the organic world, as well as its commitment to preserving it : an important aspect for this first certified organic vintage.
The blue tone chosen for the label represents a new chromatic signature. This distinctive, emblematic hue is far from insignificant: it is a nod to the famous BIC® tip and creates an authentic link between the château and the history of its owners.
The blue tone chosen for the label serves as a chromatic signature. Rarely seen on wine labels, the distinctive and emblematic hue sets the estate apart. Far from being arbitrary, the choice of blue is reminiscent of the ink from a BIC® ballpoint pen and creates an authentic link between the estate’s history and the Bich family.
2024: penned with craft
After three years of conversion, 2024 is the first certified organic vintage for Château de Ferrand Saint-Emilion Grand Cru Classé.
Born of rigorous work in a demanding climatic context, the 2024 vintage is a great success for the estate. On tasting, Château de Ferrand 2024 stands out for its aromatic freshness, with aromas of fresh fruit, both black and red. On the palate, the attack is fresh and lively, with a round mid-palate and a spicy finish. This is a gourmet wine that’s ready to enjoy today.
Discover Château de Ferrand 2024
